Adobe to Unveil AI-Powered Video Creation Tool
By Deborah Mary Sophia
Adobe is set to introduce a cutting-edge generative AI tool for video creation and editing later this year, expanding its suite of AI-powered applications aimed at creative professionals. The new tool, named **Adobe Firefly Video Model**, will be released in beta as part of the company’s Firefly family, which already includes AI-driven tools for generating images, designs, and vector graphics.
This new model positions Adobe as a key player in the emerging market for AI-based video creation, joining the ranks of competitors like OpenAI’s Sora and Stability AI’s Stable Video Diffusion, along with other AI video apps from innovative startups.
The Firefly Video Model can create a five-second clip from a single prompt and respond to both text and image inputs. Users will have the ability to control various video aspects, such as camera angles, panning, motion, and zoom, providing a more intuitive and professional video editing experience. According to Alexandru Costin, Adobe’s Vice President of Generative AI, the tool is designed to meet the high expectations of videographers, with a focus on quality and accurate interpretation of prompts.
“We’ve invested in making sure the model respects videographers’ guidance, performing better than other AI video tools,” Costin explained in an interview with Reuters.
Adobe emphasized that the Firefly Video Model is trained exclusively on public domain or licensed content, ensuring that no Adobe customer data is used for training. The model relies on Adobe Stock, a database of 400 million images, illustrations, and videos that are free from intellectual property issues, trademarks, or recognizable characters.
In addition to the Firefly Video Model, Adobe is launching **Generative Extend**, a new feature in its Premiere Pro video editing software. This tool can seamlessly extend any video clip by generating two additional seconds of footage to fill gaps, further enhancing the editing process for professionals.
With these advancements, Adobe continues to strengthen its position as a leader in creative AI, providing powerful tools that elevate the capabilities of content creators.
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