Generative AI in Technology: Unleashing Higher Productivity

The Gist

• Generative AI in technology. AI in tech enhances productivity, saving companies 34 work days/month.
• Developer relief: Generative AI alleviates global developer shortages, streamlining development.
• Enhanced creativity.Generative AI empowers teams to focus on innovative tasks, improving customer experiences. With more attention, publicity, and hype comes more scrutiny. 

One thing is abundantly clear about generative AI so far — companies that use the technology in the right way will be far more productive.

Technology companies and martech organizations working with artificial intelligence (AI) and generative AI, specifically, can attest to that.

Consumers and the US government alike are keeping a close watch on AI as it pertains to privacy and job displacement, but one thing is abundantly clear about generative AI so far — companies that use the technology in the right way will be far more productive.

Of the nearly 450 global brands and 180,000 AI users surveyed in our 2023 State of Visual Media report, 68% reported that AI improved the efficiency and productivity of their work. In addition, automation saved the surveyed companies an average of 34 days of total work per month, when efficiencies were added across all team members.

Automation saved the surveyed companies an average of 34 days of total work per month, when efficiencies were added across all team members.

The research proves that using generative AI in technology doesn’t replace workers, it makes them more productive. But what about generative AI specifically?

Generative AI in Technology: Alleviating Pressures of the Developer Shortage

Like many industries, consumer goods companies across the globe are facing a developer shortage. For brands and companies dealing with a developer shortfall, generative AI is proving to be much more than hype — it’s a critical resource to boost production, enable developers to create maximum value, and save bottom lines.

Referring back to our State of the Visual Media report, 99% of the developers surveyed said generative AI has the potential to improve the developer experience overall. In fact, 64% said that generative AI tools are already helping them streamline development.

It might seem like a giant leap for mankind, but the experts building the online experiences of today and tomorrow simply view it as another powerful tool for automating tedious and time-consuming work. Instead of spending time on work that doesn’t take full advantage of their skills, they can rely on the AI to do it for them so they can focus on more complex and important challenges.

It might seem like a giant leap for mankind, but the experts building the online experiences of today and tomorrow simply view it as another powerful tool for automating tedious and time-consuming work.

But it’s not just developers who can accelerate their impact when supported by generative AI.

Making an Immediate Impact on Productivity

Generative AI tools make it possible for nontechnical users to quickly and reliably execute tasks that until now have either taken them a long time to do, or that they couldn’t do themselves and were the exclusive domain of developers. Now, depending on the complexity of the task, the scale of deployment and the bandwidth available to individual teams, tasks can be strategically allocated between technical and non-technical teams much more efficiently — which means dynamic new experiences can be brought to market much faster.